Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Where does it come from?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
Andrea Popova works across commercials, film, and television.
Over the past decade, she has collaborated with directors and cinematographers from Bulgaria and abroad on international productions.
Her work ranges from feature films to campaigns for brands such as Wayfair, Airwick, Tchibo Mobil, Dr. Oetker, Finish, Kinder, Baileys, SPRY Finance, Manscaped, BILLA, Kaufland, and many more.
She is passionate about creating immersive visual worlds that feel authentic, cinematic, and emotionally grounded.
Boris Slavkov specializes in feature films, television drama and commercials that have taken him to Paris, Dubai, Bangkok, Delhi, Goa, Tashkent and other international destinations.
He was the Director of Photography of Gundi: Legend of Love, the highest-grossing and most-watched Bulgarian film in more than 40 years. His television work includes over 360 episodes across 15 drama series.
Boris has created campaigns for leading brands including A1, Vivacom, Kaufland, Durex India and many others, delivering visually compelling campaigns for audiences across diverse markets.
Known for his cinematic visual style, Boris combines technical precision with strong visual storytelling. His work is defined by authenticity, emotion, and distinctive imagery.
Eka Bichinashvili is a Bulgarian fashion designer, costume designer, and stylist with over 20 years of international experience in film, advertising, music, and fashion.
She is a graduate of Istituto Marangoni in Milan, and has worked on award-winning feature films, global commercial campaigns, and editorial productions.
Eka has worked with leading international brands including BMW, Porsche, LG, Kaufland, Lidl, Vivacom, Telenor, Vodafone, Maisons du Monde, Wayfair, and Erste Bank, creating visual concepts across commercial and creative projects.
Her portfolio also includes collaborations with artist such as YUNGBLUD, Salvatore Ganacci, Ruth Koleva, and Jeremy? Etc. She has done costume and styling work for films including Uncoverd, Eraserhead in a Knitted Shopping Bag, King of the Belgians, Brighton 4th, and The Good Driver.
Eva Velichkova is a graduate of the National School of Fine Arts and the Krastyo Sarafov National Academy for Theatre and Film Arts (NATFA).
Throughout her professional career, she has collaborated with numerous Bulgarian and international directors and producers on films, commercials and music videos.
Her portfolio includes projects for leading international companies and brands such as Apple TV+, Hallmark, Audi, GoDaddy, L’Оreal, Orange, and many others.
Eva is also a member of the Production Designers Collective, an international community bringing together professionals in the field of production design.
Ivan Peev is a Bulgarian Graphic Designer who lives and works between Paris and Montreal.
He works in various fields, including music, food, fashion, and publishing. His practice focuses on concept-driven visual storytelling, combining humor, irony, andstrong graphic ideas across digital and traditional media.
For over 8 years, Ivan has developed Travis and Mina, two original characters featured in illustrations, exhibitions, and brand collaborations, helping define his distinctive visual identity.
His clients include Nike, Adidas, Levi’s, Spotify, Warner Music France, Back Market, Undiz, So Press, and others.
Ketty Marinova builds worlds for a living.
From supermarket aisles to dreamscapes, she has designed commercials for some of the biggest brands in Bulgaria and beyond.
She brings big ideas, sharp visuals, and a calm head to fast-paced productions.
Ketty has crafted commercial worlds for brands like PETA, PUMA, EVN and many more.
Lubo Sergeev is а Bulgarian digital artist, advertising photographer, and director based in Sofia. He has extensive international experience across photography, digital art, video, and visual storytelling.
In 1997, he founded Sergeev Studio and went on to build a career in major international creative centers such as Vienna, Cologne, London, New York, and Sofia, collaborating on a wide range of international advertising and visual projects.
Throughout his career, he has worked with leading brands, agencies, and production companies, earning multiple industry awards and recognition for his distinctive visual style, technical precision, and strong storytelling approach.
Recognized by Lürzer's Archive among the 200 Best Digital Artist Worldwide for 16 consecutive years and the 200 Best Advertising Photographers Worldwide for 9 years, Lubo continues to develop international projects across photography, digital art, motion, and film.
Martin Iliev works across commercials, fiction, and television.
His theatre roots shape a performance-led, emotionally honest style that moves fluidly between comedy and drama.
With over 10 years and 100+ commercials behind him, his work spans a client list from Bulgaria, Ukraine, UK and Ireleand, including brands like Nestlé, IKEA, Netflix, Sky, Spry Finance, Kaufland, Lidl, Vivacom and Postbank.
Neda Morfova has a background in both fiction and commercial filmmaking. Her work is shaped by an international upbringing across Bulgaria, the UK, and the USA, bringing a distinctive multicultural perspective to her storytelling.
Neda graduated in Film Directing from the Edinburgh College of Art, where she wrote and directed the award-winning short film Morning, recipient of the Jameson Short Film Award at the Sofia International Film Festival.
Her credits include the acclaimed six-episode drama series We, The Waves, produced by the Bulgarian National Television and awarded Best TV Series at the Golden Rose National Film Festival.
Alongside her fiction work, Neda directs commercial projects for leading international brands, combining strong visual storytelling with an authentic and human-centered approach.
Sabrina Christova is Bulgarian-born production designer based in Paris, working across feature films, short films, and international productions.
Her production design credits include The Dreamed Adventure, awarded the Jury Prize in the Official Competition at Cannes, as well as Luka, Light Thereafter,Madame Luna, and The Barefoot Emperor.
Over the years, Sabina has built long-term creative collaborations with directors, developing distinctive visual worlds for internationally recognized films presented at major film festivals.
With a background in philosophy, architecture, and visual arts, she brings a multidisciplinary approach to a production design, combining conceptual thinking, strong visual sensibility, and a focus on atmosphere and storytelling.
ROBO LAB is a studio that specializes in high-quality video production, animation, and character design as well as 2D and 3D motion graphics.
Its extensive experience in advertising spans the entire process, from developing ideas from scratch to building successful multi-channel campaigns, services, andproducts.
The team has collaborated with leading companies including Danone, The Coca-Cola Company, Coca-Cola HBC, Jameson, Bushmills, Pepsi, Société Générale, bTV, SDI, Yettel, A1, and Vivacom, creating impactful work across a wide range of industries.
Their latest short film, Family Portrait of the Black Earth, was selected by over 20 international festivals and received 5 awards, including Best Animation Film at Sofia Short Fest and a Jury Special Mention at ISFF In the Palace.
Alexander Stanishev is a member of the Bulgarian Association of Cinematographers, the European Film Academy, and The Syndicate 7.
He has shot 8 feature films, 11 prime-time television series, 9 feature documentaries, numerous short films and music videos, and over 200 commercials in Europe. His work has taken him to film in the United States, across Europe, and in the Caribbean.
He is best known for the feature film Touched with Fire, the documentary The Magic Life of V, and the feature documentary In Hell with Ivo, which received a Jury Special Mention at the Sarajevo Film Festival and 11additional international awards.
Stanishev is a recipient of the Kodak Vision Award for Best Cinematography at Slamdance and the Bulgarian Film Academy Award for Best Cinematography for Faith, Love and Whiskey.
Bohós Topakbashian crafts films, commercials, and music videos.
His creative touch is stamped across hundreds of projects for Bulgaria's leading brands and artists.
Beyond music and ads, he has worked as lead editor on film productions spanning Bulgaria, France, Italy, the UK, the Netherlands, and Serbia.
Kaloyan Dimitrov has been involved in audio post-production and music creation since 2004, providing original music, sound design, and final mixes for a wide range of projects.
His experience includes work on TV commercials, short films, and independent feature films, combining creative sound solutions with technical expertise.
He has contributed to projects for one of Bulgaria’s leading TV networks, bTV, as well as productions for brands such as MasterChef Bulgaria, Pepsi, and Audi.
Kaloyan’s portfolio includes collaborations with various Bulgarian music artist and delivering high-quality music and audio production for diverse creative projects.
Kamen Atanasov has been involved with sound design and audio post-production since 2001.
He has created sound design, final mixes, and sound effects for over 4,000 TV and radio commercials, as well as more than 40 independent feature films, short films, and video games.
Kamen’s work also includes the creation of over 40,000 sound effects for leading companies such as The Hollywood Edge, Sound Ideas, Soundelux, TM Studios, and Omega Productions.
With extensive experience across film, advertising, and interactive media, he brings both technical expertise and creative insight to every project.
Krum Rodriguez has studied photography in Bogotá and cinematography in NATFA in Sofia, bringing an international perspective shaped by his early years across Bulgaria, Cuba and Mozambique.
After beginning his career in commercials as a camera assistant and focus puller in 2002, Krum became Director of Photography in 2005 and has since shot 11 feature films and hundreds of commercials for leading international and local brands, including A1, Nestlé, Jacobs, Raiffeisen Bank, Tropicana, and Head & Shoulders.
His work has recieved numerous prestigious awards, including the Golden Tadpole at Camerimage (2005), the New Vision Award at the 32nd ICFF Manaki Brothers (2011), and three Best Cinematography awards at the Golden Rose Film Festival in Varna.
Vitali Ezekiev is a Sofia-based, award-winning music producer, composer and sound designer working across advertising, film, fashion and pop culture.
Known for translating the emotional core of each project into a distinctive sonic language, he is involved throughout the creative process, from early concepts and composition to sound design and final production.
His portfolio includes clients like SOpharmacy, Fashion Days, and Kaufland.
In 2023, his work received Silver at ADC*E.
Recom Blacksmith is a diverse collective of artists, technologists, and visionaries, united by a passion for visual arts and a commitment to pushing creative boundaries.
With studios in Berlin, New York, Stuttgart, Paris, Munich, Hamburg, London, and Sofia, Recom Blacksmith operates across major international creative hubs.
The team works closely with clients, agencies, and photographers to develop visuals that combine technical excellence with emotional impact, bringing ideas to life with precision and creativity.
Its global presence provides the capacity to support projects around the clock, delivering high-quality visual solutions for clients worldwide.
Damyan Dimitrov is a Bulgarian Director of Photography with over a decade of experience in feature films, TV series, music videos, and 100+ commercial campaigns.
His career naturally evolved from cinematography into directing, with a strong focus on advertising and visual storytelling.
He is drawn to authentic performances and spontaneous, unscripted moments, creating campaigns that feel natural and real.
His goal is to create emotionally honest commercials that stay with audiences for how they make them feel.
Petar Draganov is a photographer specializing in advertising and editorial photography, with more than 15 years of professional experience.
Widely recognized by Bulgarian companies and advertising agencies, he has built a career creating high-end visual campaigns for leading local and international clients.
His portfolio includes projects for brands such as Audi, Adobe, Carlsberg, DAF, Decathlon, Lidl, PayPal, Tefal, Toyota, and many others, delivering distinctive imagery across a wide range of commercial productions.
Petar, driven by a lifelong passion for visual arts, continues to create refined, high-quality imagery that combines technical precision with a strong artistic sensibility.
Twist is a production and post-production studio.
They believe that every great project needs a good twist. One that brings everything together and gives ambitious concepts the finish they deserve. To turn bold ideas into memorable work, Twist combines editing, motion, VFX, and color.
The studio can make everything that might be needed for TV commercials, music videos, TV shows, online brand content, movies, and TV series.
From Adobe Premiere to DaVinci Resolve, After Effects to Fusion – Twist are big fans of the creativity you can have in post-production.
Ten Dots is the first Virtual Production Studio in the Balkans, located in Sofia, Bulgaria.
The studio is part of the Pro Cinema Studios Complex, which features four soundstages of varying sizes and offers comprehensive Camera, Grip, and Lighting services, equipped with the latest technology to meet the needs of any production.
Conveniently located adjacent to traditional sound stages, Ten Dots ensures efficient scheduling and enhanced creative opportunities for its clients.
Their LED Volume sets a new benchmark as the largest and most advanced virtual production stage in the region.